A/B Testing
Run experiments to optimize menu performance
Active Experiments (3)
Burger Price Point Test
Testing £13.00 vs £14.50 for Classic Burger
CONTROL (A)
50% traffic
£13.00
Orders:
187
Revenue:
£2,431
Conversion:
23.4%
VARIANT (B)
50% traffic
£14.50
Orders:
156
Revenue:
£2,262 (+18%)
Conversion:
19.5% (-17%)
Statistical Significance: 72%
Need 95% confidence. Continue for 3-4 more days.
Started: 5 days ago • 343 visitors
Menu Layout: Grid vs List
Testing different menu presentation styles
CONTROL (A)
50% traffic
Grid Layout
Avg items/order:
2.3
Time on menu:
3m 24s
Scroll depth:
54%
VARIANT (B)
50% traffic
List Layout
Avg items/order:
2.7 (+17%)
Time on menu:
4m 12s (+24%)
Scroll depth:
68% (+26%)
Statistical Significance: 97% ✓
Variant B is winning with high confidence. Ready to implement!
Started: 12 days ago • 1,247 visitors
Vegan Badge vs No Badge
Testing impact of dietary labels on vegan item orders
CONTROL (A)
50% traffic
No Badge
Vegan orders:
89
% of total:
11.2%
VARIANT (B)
50% traffic
🌱 Vegan Badge
Vegan orders:
124 (+39%)
% of total:
15.6% (+39%)
Statistical Significance: 88%
Showing promising results. Need 2-3 more days for 95% confidence.
Started: 8 days ago • 796 visitors
Recently Completed (5)
| Experiment | Winner | Impact | Confidence | Date | Status |
|---|---|---|---|---|---|
|
Dessert Menu Position
Top vs Bottom placement
|
Variant B | +42% orders | 98% | Dec 8, 2024 | IMPLEMENTED |
|
Pizza Description Length
Short vs Detailed
|
No Winner | -2% orders | 43% | Dec 5, 2024 | INCONCLUSIVE |
|
Free Delivery Threshold
£25 vs £30
|
Variant A | +28% AOV | 96% | Nov 29, 2024 | IMPLEMENTED |
Experiment ROI
+£18,492
Total revenue impact from experiments
Success Rate
12
Successful
5
Inconclusive
3
Failed
Success Rate
60%